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United Breweries to locally brew Dutch beer Heineken

The Vijay Mallya-led United Breweries is set to locally brew Dutch beer Heineken and position it at the super premium end of the market in early 2011. “Heineken will be priced higher than any other player and anything within our own portfolio in India, reflecting the market leadership and quality of the brand,” Vijay Mallya, chairman of United Breweries, (UB), said at the sidelines of the brewer’s annual general meeting on Friday.

written on 21.08.2010 um 18:22.


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