News
United Breweries launches super-premium beer Heineken
United Breweries introduced locally brewed and botted Heineken lager in Mumbai and Pune this month and will roll it out across 7-10 other markets by the year end, the company said. Heineken is being positioned as a super-premium international beer at a 30% premium over Kingfisher Ultra beer and competitor Carlsberg's eponymous beer, Shekhar Ramamurthy, deputy president of United Breweries (UB), said. It will carry a price tag of Rs 170 for a 650 ml bottle. UB has begun manufacturing at its brewery in Taloja, Mumbai. "There is no plan to extend production to other UB breweries," Ramamurthy, added. UB also has access to Heineken's brand portfolio but is not likely to introduce other brands at the moment, the company said.
written on 11.08.2011 um 07:30.
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