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United Breweries launched Heineken in India
Heineken, the global beer brand has been launched in India by United Breweries. United Breweries announced the launch of locally brewed and bottled Heineken®beer from their brewery in Taloja, near Mumbai. Heineken is positioned as a super-premium lager beer that will target the discerning beer drinker in India. Samar Singh Sheikhawat, Senior Vice-President (Marketing), United Breweries Limited said, “The taste and quality of Heineken brewed and bottled out of India is true to the original time-honoured recipe handed down the generations. The brand has been well received in Mumbai and Pune and we now invite rest of India to “Open Your World” to Heineken!”
Link: http://www.imagesfood.com/news.aspx?Id=3432&topic=2
written on 14.09.2011 um 08:11.
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