News
UK: Krombacher Pils starts distribution drive aimed at premium restaurants
Krombacher Pils has commenced a distribution drive that will see the world beer target premium bar and restaurants who want to offer authentic beers. Julian Penny, sales and marketing for Krombacher, said: " With the brand consistently maintaining its position as market leader in its home country, with a healthy market share of 9.5%, Krombacher has plenty of scope to expand its reach in the UK given the thirst consumers have for world beers. It is truly authentic – it is only ever brewed in Kreuztal-Krombach with the highest of quality ingredients which give the beer its distinctive flavour.
written on 06.03.2011 um 16:52.
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