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Stella to launch cider brand in GB
Anheuser-Busch InBev (AB Inbev) is to launch a cider brand under the Stella Artois brand name to tap into the growing popularity of the drink in Great Britain. Value sales of cider grew 60% to £2.2bn between 2005 and 2010, according to Mintel. Stella Cidre will compete with premium cider brands such as C&C Group’s Magners and Kopparberg. The move is the latest attempt by AB Inbev to exploit the Stella Artois brand. Stella Artois 4% launched in 2008 and has been credited with helping to revive sales of the beer in the UK. The brewer has since launched Stella Artois Black.
written on 05.02.2011 um 09:21.
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Molson Coors Introduces New Summer Brews
23.05.12 - With peak summer selling season right around the corner, Molson Coors Brewing Company is showcasing a global lineup of product and packaging innovations designed to deepen consumer connections to core brands like Coors Light, Miller Lite, Molson Canadian and Carling, as well as build its portfolio to meet emerging consumer demands. From Coors Light Iced T to Cold Activated Aluminum Pints and a new Blue Moon beer, the summer selection of cold, refreshing brews is heating up. [more]
Grainexx Market Report 21/2012
23.05.12 - There will be nothing really new on Greece for the next 4 weeks until we know an election result. Various scenarios are being played with at the moment, both by politicians and analysts. Squeezing out the Greeks from the Euro zone is legally not possible, and a voluntary exit could be suicidal. [more]
Ukraine Seeks 4 Million-Ton Barley Agreement With Saudi Arabia
22.05.12 - Ukraine is seeking to reach agreement with Saudi Arabia on supplying as much as 4 million metric tons of barley to the Middle East country, Agriculture Minister Mykola Prysyazhnyuk said. Saudi officials will arrive in Ukraine next month to discuss an accord, Prysyazhnyuk said in a statement e-mailed yesterday. [more]
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