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SABMiller's Czech brewer unveils new packaging for beer
Czech brewery Radegast, a part of the Plzenský Prazdroj brewing group owned by SABMiller, has launched its Moravian light draft beer Radegast Original in new 1.5-liter plastc bottle on 30 August. Radegast believes that this packaging will better preserve the beer temperature and resist against breaking. The bottle can be tightly closed after each sip. The Czech brewer noted that this bottle was specifically designed for its beer, focusing more on practical design aspects such as its ergonomic shape supporting easy manipulation, and its height and width designed for optimal storage capability.
written on 03.09.2011 um 11:57.
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