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SABMiller will enter market for specialty beers
SABMiller said Thursday it will enter the high growth market of specialty beers, where its main competitors Belgian Anheuser-Busch InBev NV and Dutch Heineken NV are already active, with a distribution agreement with the Belgian Van Steenberge Brewery. SABMiller said, within the terms of the agreement, it will distribute the beer under the Sint Stefanus brand outside Belgium. The company is not yet active in the specialty beer market, unlike its peer ABInBev which owns Leffe beer or Heineken's Affligem.
Link: http://www.marketwatch.com/story/sabmiller-to-enter-market-for-specialty-beers-2011-06-30
written on 01.07.2011 um 05:59.
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