News
SABMiller tests selling draft in China with its premium brand Miller
SABMILLER , the world’s second-largest brewer by volume, will be taking its international premium brand, Miller Genuine Draft, to the Zhejiang region of China, the company said yesterday. "The introduction of Miller Genuine Draft into the Zhejiang market gives the company the opportunity to test the potential for its international brand with a premium beer imported from the US," the brewer said. Zhejiang is one of the largest markets in central China.
Link: http://www.businessday.co.za/articles/Content.aspx?id=162679
written on 17.01.2012 um 20:22.
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