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News
SABMiller May Get Wold Cup Boost at Anheuser’s Expense
SABMiller Plc may sell 12 million more units of beer at this year’s soccer World Cup if it capitalizes on the decision by Anheuser-Busch InBev NV not to sell Budweiser at fan parks in the nine host cities. SABMiller, which dominates South Africa’s beer industry, began talks with FIFA after Anheuser-Busch said in January it wouldn’t supply the parks. SABMiller needs to conclude talks within about 10 days so that it can organize the transport and additional brewing capacity, Alastair Hewitt, the head of SABMiller’s World Cup strategy, said in an interview in Johannesburg yesterday.
written on 03.03.2010 um 21:18.
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Warsteiner Launches Website Redesign
28.07.10 - Warsteiner, an international premium beer brand, is pleased to announce the launch of its new worldwide website, Warsteiner.com, providing a fresh look to the brand, while still keeping Warsteiner’s historic foothold in the brewing industry. Following this debut in Germany, a subsequent website for the United States will launch July 29, with The Netherlands and Italy also taking place this month. [more]
Kirin Buys Stake in Tiger Beer Maker For $974M
27.07.10 - Kirin, Japan largest beermaker, said Monday it agreed to buy a 14.7 percent stake in the maker of Tiger beer from Singapore government investment fund Temasek for almost $1 billion. Kirin Holdings Co. will buy 205.5 million Fraser & Neave shares from a unit of Temasek Holdings Ltd. for Singapore dollars 1.34 billion ($974 million), it said in a statement. [more]
SABMiller launches Miller Genuine Draft in Colombia
26.07.10 - SABMiller announced that it will be launching its international premium brand, Miller Genuine Draft, in Colombia. Miller Genuine Draft (MGD) is already drunk by consumers in 73 markets around the world and the launch in Colombia will ensure that SABMiller further strengthens its global international premium offering, SABMiller said. Colombia was chosen because its consumers are becoming increasingly cosmopolitan and look for unique and relevant brands with which to associate. In addition, Miller Genuine Draft's smooth and refreshing flavour profile will appeal to local tastes and complement SABMiller's existing portfolio in the country which includes Águila, Águila Light, Club Colombia, Poker, Pilsen, Costeña, Redd's and Peroni Nastro Azzurro. [more]
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