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SABMILLER is using its success with Ethiopian “holy water” to encourage the country’s government to sell it state-owned breweries. SABMiller has invested 20m since last year in buying Ambo, which bottles a naturally sparkling water from a valley of the same name 130km from Addis Ababa. The water, named after the town, is sold locally as Ambo Tabel, which means holy water in Amharic, and is touted as a cure for ailments from diabetes to obesity, according to SABMiller.
Link: http://www.businessday.co.za/articles/Content.aspx?id=123390
written on 11.10.2010 um 18:09.
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