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SABMiller & Molson Coors reach NHL sponsorship
SABMiller and Molson Coors of Canada have been named as the official sponsors of the North American National Hockey League, beer industry experts have been told. The two brewers will see their MillerCoors and Molson Canadian brands endorse the federation of ice hockey teams in the US, where 24 of the squads are located. In addition, Molson Canadian will be named as the official beer of the game in Canada, where another six teams in the league are based. The deal is said to be worth $375 million (£231.5 million), according to the Canadian Press agency, and will begin from the 2011-12 season, running until the 2018-19 campaign.
written on 23.02.2011 um 22:07.
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Molson Coors Introduces New Summer Brews
23.05.12 - With peak summer selling season right around the corner, Molson Coors Brewing Company is showcasing a global lineup of product and packaging innovations designed to deepen consumer connections to core brands like Coors Light, Miller Lite, Molson Canadian and Carling, as well as build its portfolio to meet emerging consumer demands. From Coors Light Iced T to Cold Activated Aluminum Pints and a new Blue Moon beer, the summer selection of cold, refreshing brews is heating up. [more]
Grainexx Market Report 21/2012
23.05.12 - There will be nothing really new on Greece for the next 4 weeks until we know an election result. Various scenarios are being played with at the moment, both by politicians and analysts. Squeezing out the Greeks from the Euro zone is legally not possible, and a voluntary exit could be suicidal. [more]
Ukraine Seeks 4 Million-Ton Barley Agreement With Saudi Arabia
22.05.12 - Ukraine is seeking to reach agreement with Saudi Arabia on supplying as much as 4 million metric tons of barley to the Middle East country, Agriculture Minister Mykola Prysyazhnyuk said. Saudi officials will arrive in Ukraine next month to discuss an accord, Prysyazhnyuk said in a statement e-mailed yesterday. [more]
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