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Pilsner Urquell U.S. Sales Growing

U.S. sales of SABMiller PLC's high-end Czech beer, Pilsner Urquell, are growing as postrecession consumer preferences shift toward affordable luxury and away from volume, reported The Wall Street Journal. After losing ground in the United States in 2009, Pilsner Urquell is on track to post an annual percentage increase in sales volume in the "medium- to high-single digits," the head of Plzensky Prazdroj, SABMiller's Czech unit, told the newspaper.

written on 19.10.2010 um 21:03.


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