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When Molson Coors Canada went looking to be innovative in the beer industry, the company set its sights on bubbles. The Montreal-based firm, part of the Molson Coors Brewing Co. (NYSE: TAP), launched its newest beer, M, in the Maritimes Friday at the Moncton Press Club. Molson explained that through a patent-pending microcarbonation process, the firm injects carbon dioxide through smaller, finer bubbles to achieve an ideal level of carbonation for the new beer.
Link: http://nbbusinessjournal.canadaeast.com/journal/article/990633
written on 21.03.2010 um 13:01.
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