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Molson Coors reveals strategic shift for 2011
Introduced in 2004, C2 ran its last major campaign three years ago. It was aimed at highlighting that C2 allows drinkers to join in social occasions without drinking too much alcohol. Molson Coors UK chief executive Mark Hunter said the lager would be repositioned in a 2011 relaunch. He added that C2 was a "good liquid" that had tested well, but its 'positioning and communication was not as right as it needs to be'.
written on 10.11.2010 um 05:32.
[overview]
Molson Coors Introduces New Summer Brews
23.05.12 - With peak summer selling season right around the corner, Molson Coors Brewing Company is showcasing a global lineup of product and packaging innovations designed to deepen consumer connections to core brands like Coors Light, Miller Lite, Molson Canadian and Carling, as well as build its portfolio to meet emerging consumer demands. From Coors Light Iced T to Cold Activated Aluminum Pints and a new Blue Moon beer, the summer selection of cold, refreshing brews is heating up. [more]
Grainexx Market Report 21/2012
23.05.12 - There will be nothing really new on Greece for the next 4 weeks until we know an election result. Various scenarios are being played with at the moment, both by politicians and analysts. Squeezing out the Greeks from the Euro zone is legally not possible, and a voluntary exit could be suicidal. [more]
Ukraine Seeks 4 Million-Ton Barley Agreement With Saudi Arabia
22.05.12 - Ukraine is seeking to reach agreement with Saudi Arabia on supplying as much as 4 million metric tons of barley to the Middle East country, Agriculture Minister Mykola Prysyazhnyuk said. Saudi officials will arrive in Ukraine next month to discuss an accord, Prysyazhnyuk said in a statement e-mailed yesterday. [more]
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