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Molson Cors forces activities to show more global activities. The company began distributing the beer in Moscow last year and entered at the same time with a joint venture with China's Si'hai Beer Co. the Chinese market. The joint venture produces Coors Light and market it using a Chinese name that translates as "silver bullet." Today the company with brands such as Molson, Coors, Carling, Keystone and Blue Moon, Molson Coors holds about 40% of the beer market in Canada, about 30% in the U.S. and nearly 20% in Britain.
Link: http://www.latimes.com/business/la-fi-leckey-20110213,0,598747.story
written on 14.02.2011 um 06:48.
[overview]
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