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Molson Coors cracks open Miller Lemon campaign
Molson Coors Canada has begun an advertising and contest campaign in support of Miller Chill Lemon, a limited-edition beer that launched in the Canadian market this spring. The campaign includes a 15-second television spot, created by BBDO Toronto, that begins with the image of a bottle of Miller Chill Lime, a flavoured light counterpart that launched across Canada last year. The campaign for Miller Chill Lemon, which reached full distribution in Canada in May and will remain available through the summer, also includes point-of-sale creative, street sampling initiatives and a Facebook-based contest.
written on 22.06.2011 um 16:42.
[overview]
Molson Coors Introduces New Summer Brews
23.05.12 - With peak summer selling season right around the corner, Molson Coors Brewing Company is showcasing a global lineup of product and packaging innovations designed to deepen consumer connections to core brands like Coors Light, Miller Lite, Molson Canadian and Carling, as well as build its portfolio to meet emerging consumer demands. From Coors Light Iced T to Cold Activated Aluminum Pints and a new Blue Moon beer, the summer selection of cold, refreshing brews is heating up. [more]
Grainexx Market Report 21/2012
23.05.12 - There will be nothing really new on Greece for the next 4 weeks until we know an election result. Various scenarios are being played with at the moment, both by politicians and analysts. Squeezing out the Greeks from the Euro zone is legally not possible, and a voluntary exit could be suicidal. [more]
Ukraine Seeks 4 Million-Ton Barley Agreement With Saudi Arabia
22.05.12 - Ukraine is seeking to reach agreement with Saudi Arabia on supplying as much as 4 million metric tons of barley to the Middle East country, Agriculture Minister Mykola Prysyazhnyuk said. Saudi officials will arrive in Ukraine next month to discuss an accord, Prysyazhnyuk said in a statement e-mailed yesterday. [more]
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