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News
Kirin Brewery of America Launches World’s First 0.00% Alcohol Content Malt Drink
Creating an entirely new beverage category, high-end beer brewer, Kirin Brewery of America LLC (Kirin), today announced it is introducing Kirin Free, the world’s first 0.00% alcohol content beertaste malt beverage to the United States, with the initial launch in three select Southern California counties – Los Angeles, Orange and San Diego. Previously introduced and on the market in Japan, the new malt beverage is already a top seller in the country. Kirin Free’s unique 0.00% alcohol profile is set to revolutionize the way people can enjoy a malt beverage. “Anyone who desires a malt beverage, but doesn’t want the affects of any alcohol at all can enjoy Kirin Free. It’s refreshing yet very flavorful, and goes well with all kinds of food,” said Randy Higa, president, Kirin Brewery of America. “We are excited to bring this new beverage to the U.S. and are looking forward to receiving feedback from consumers.” Kirin Free’s innovative yeast-free brewing process results in a completely alcohol-free, yet delicious beertaste beverage. Kirin Free boasts only 60 calories per 11.3-ounce serving.
written on 25.10.2011 um 17:31.
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Molson Coors Introduces New Summer Brews
23.05.12 - With peak summer selling season right around the corner, Molson Coors Brewing Company is showcasing a global lineup of product and packaging innovations designed to deepen consumer connections to core brands like Coors Light, Miller Lite, Molson Canadian and Carling, as well as build its portfolio to meet emerging consumer demands. From Coors Light Iced T to Cold Activated Aluminum Pints and a new Blue Moon beer, the summer selection of cold, refreshing brews is heating up. [more]
Grainexx Market Report 21/2012
23.05.12 - There will be nothing really new on Greece for the next 4 weeks until we know an election result. Various scenarios are being played with at the moment, both by politicians and analysts. Squeezing out the Greeks from the Euro zone is legally not possible, and a voluntary exit could be suicidal. [more]
Ukraine Seeks 4 Million-Ton Barley Agreement With Saudi Arabia
22.05.12 - Ukraine is seeking to reach agreement with Saudi Arabia on supplying as much as 4 million metric tons of barley to the Middle East country, Agriculture Minister Mykola Prysyazhnyuk said. Saudi officials will arrive in Ukraine next month to discuss an accord, Prysyazhnyuk said in a statement e-mailed yesterday. [more]
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