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Heineken's Irish sales down 6.8%

Irish people drank less beer as the recession bit deeper last year, cutting sales and profits at multi-national brewer Heineken’s businesses in this country. The brewer said that in Ireland, the “severe effect of the recession meant beer consumption declined by high single digits”. The company said it increased its share of the Irish market. Volume sales were down 6.8 per cent, but still outperformed the market, allowing it to grow its share.

written on 24.02.2010 um 12:01.


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