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Heineken USA Appoints Darrell Johnson as Senior Director, Regional Marketing
Heineken USA today announces the appointment of Darrell Johnson as Senior Director, Regional Marketing. In his new role, Johnson will report to Kheri Tillman, Vice President of Trade Marketing and Sales Strategy, and will be responsible for leading the regional marketing group, as well as driving local programs and sponsorships that support brand marketing strategies. Johnson brings more than 20 years of marketing and business development experience to Heineken USA's Regional Marketing team. Most recently, Johnson served as Senior Director of Innovation, Sparkling Beverages, for the Pepsi-Cola Company where he oversaw the development of the company's 5-year innovation and growth plan.
written on 30.10.2011 um 11:04.
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Molson Coors Introduces New Summer Brews
23.05.12 - With peak summer selling season right around the corner, Molson Coors Brewing Company is showcasing a global lineup of product and packaging innovations designed to deepen consumer connections to core brands like Coors Light, Miller Lite, Molson Canadian and Carling, as well as build its portfolio to meet emerging consumer demands. From Coors Light Iced T to Cold Activated Aluminum Pints and a new Blue Moon beer, the summer selection of cold, refreshing brews is heating up. [more]
Grainexx Market Report 21/2012
23.05.12 - There will be nothing really new on Greece for the next 4 weeks until we know an election result. Various scenarios are being played with at the moment, both by politicians and analysts. Squeezing out the Greeks from the Euro zone is legally not possible, and a voluntary exit could be suicidal. [more]
Ukraine Seeks 4 Million-Ton Barley Agreement With Saudi Arabia
22.05.12 - Ukraine is seeking to reach agreement with Saudi Arabia on supplying as much as 4 million metric tons of barley to the Middle East country, Agriculture Minister Mykola Prysyazhnyuk said. Saudi officials will arrive in Ukraine next month to discuss an accord, Prysyazhnyuk said in a statement e-mailed yesterday. [more]
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