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Heineken UK rolls out refresh activity to grow sales
Leading beer and cider supplier, Heineken UK has started to roll out a refresh of the identities of some of its biggest brands in a bid to
grow the category. Heineken UK has launched major packaging investment across its brand portfolio to help retailers boost profits through merchandising and display. It has pinpointed brand packaging as a major influence in shopper purchasing decisions in the beer and cider aisle; packaging can be an effective way for retailers to create impactful displays which help shoppers to find the big brands easily. Ultimately this means shoppers have a more satisfying shopping experience.
written on 24.07.2010 um 13:28.
[overview]
Carlsberg Malaysia wins Green Leadership Award 2010
06.09.10 - Carlsberg Malaysia was accorded the Green Leadership Award 2010 at the Asia Responsible Entrepreneurship Awards (AREA) held in Kuala Lumpur recently. The company won the award for its robust environment management programme at its brewery and the rigorous 3R (Reduce, Reuse, Recycle) practices at the workplace, positive results and impact from the brewery’s green efforts earned it the Green Leadership award. [more]
Tsingtao Brewery Said to Re-start Expansion
05.09.10 - Tsingtao Brewery Company Limited will re-start its expansion plan in attempt to narrow the gap with Chinese brewery giant China Resources Breweries Co., Ltd., disclosed people close to the matter. The Shanghai-listed brewer is said to acquire a 45% stake in Hangzhou Xihu Beer Asahi Co. Ltd. first to consolidate its presence in East China and plan to march into Henan Province, central China next step. [more]
Anheuser-Busch brewery recognized for environmental initiatives
04.09.10 - Anheuser-Busch’s Houston brewery has been recognized for “taking care of Texas through environmental leadership” by Clean Texas, a statewide program that promotes environmental responsibility. Clean Texas recognized the brewery as a bronze-level member for being “a leader among Texas communities and workplaces” and for achieving significant environmental results to “protect air, water and land resources in Texas.” [more]
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