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News
Heineken UK rolls out refresh activity to grow sales
Leading beer and cider supplier, Heineken UK has started to roll out a refresh of the identities of some of its biggest brands in a bid to
grow the category. Heineken UK has launched major packaging investment across its brand portfolio to help retailers boost profits through merchandising and display. It has pinpointed brand packaging as a major influence in shopper purchasing decisions in the beer and cider aisle; packaging can be an effective way for retailers to create impactful displays which help shoppers to find the big brands easily. Ultimately this means shoppers have a more satisfying shopping experience.
written on 24.07.2010 um 13:28.
[overview]
Heineken Serenades on Valentine's Day
03.02.12 - Heineken is helping ignite romance this Valentine's Day with the launch of a fun new Facebook application called "The Serenade". Based on the brand's second global film "The Date," the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting them on a date. Available in twenty languages, "The Serenade" is designed to put love in the air and smiles on faces around the world. Millions of adult consumers across the globe will be able to participate and create their own Serenade songs via Heineken's Facebook page. [more]
Carlsberg UK rolls out San Miguel Fresca
01.02.12 - Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer-time lager brands such as Sol, Corona and Brahma. The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine lager, best served chilled with a wedge of lime". "Fresca" is a word often used in Spain to describe a thirst-quenching, chilled drink. The product, which has an ABV of 4.4%, will be available to the on and off-trade from next month. [more]
Grainexx Market Report 05/2012
31.01.12 - At the World Economic Forum in Davos Germany once again got numerous criticism of the handling of the EU crisis. It occurred the impression of a cry for help for a financial
savor of the EU but Mrs Merkel seems to be here remarkably unimpressed. Equally unimpressed is the market by the latest downgrade of the rating agency Fitch for Slovenia, Belgium, Cypres and the major player Spain and Italy.
European banks stop the payments and the export financing of shipments to Iran resulting in 10 cargoes with grain/oilseeds, which are unable to discharge and are not yet paid.
The EU and the US are stopping for several months the oil imports from Iran. This was countered with the threat of an export ban for 15 years, this pushed the oil prices. [more]
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