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Heineken sponsors Champions League until 2015
Heineken is extending its sponsorship of UEFA Champions League soccer for a further three years, which analysts estimate is worth around 20 million euros (17 million pounds). The new deal announced on Friday takes the Amsterdam-based brewer’s contract up to the end of the 2014/2015 football season, extending its link to the tournament to over 20 years, as around 145 million television viewers prepare to watch Saturday’s final at London’s Wembley Stadium.
Link: http://www.vanguardngr.com/2011/05/heineken-sponsors-3-more-years-of-champions-league/
written on 29.05.2011 um 12:16.
[overview]
Molson Coors Introduces New Summer Brews
23.05.12 - With peak summer selling season right around the corner, Molson Coors Brewing Company is showcasing a global lineup of product and packaging innovations designed to deepen consumer connections to core brands like Coors Light, Miller Lite, Molson Canadian and Carling, as well as build its portfolio to meet emerging consumer demands. From Coors Light Iced T to Cold Activated Aluminum Pints and a new Blue Moon beer, the summer selection of cold, refreshing brews is heating up. [more]
Grainexx Market Report 21/2012
23.05.12 - There will be nothing really new on Greece for the next 4 weeks until we know an election result. Various scenarios are being played with at the moment, both by politicians and analysts. Squeezing out the Greeks from the Euro zone is legally not possible, and a voluntary exit could be suicidal. [more]
Ukraine Seeks 4 Million-Ton Barley Agreement With Saudi Arabia
22.05.12 - Ukraine is seeking to reach agreement with Saudi Arabia on supplying as much as 4 million metric tons of barley to the Middle East country, Agriculture Minister Mykola Prysyazhnyuk said. Saudi officials will arrive in Ukraine next month to discuss an accord, Prysyazhnyuk said in a statement e-mailed yesterday. [more]
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