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Heineken Illuminates the Night With Innovative Black Light Bottle
Heineken USA today announced the launch of the STR Bottle, an upscale aluminum bottle that when viewed under the black light of a club illuminates to reveal a previously hidden pattern of stars and trails. In addition to its interactive black light properties, the 16-ounce STR Bottle displays a progressive European design, indicative of the upscale style and attitude of Heineken's consumer. The new bottle design is another innovative first from Heineken USA, the nation's premier beer importer.
"We're constantly looking for ways to innovate, delight and add value to the Heineken experience for our consumers," said Filip Wouters, vice president of marketing for Heineken USA. "The STR Bottle's fusion of sophistication and design delivers an innovative, stylish appearance that is extremely relevant in today's high-end nightclubs."
The STR Bottle is officially launching tonight with bi-coastal special events at "Heineken Inspire" in Los Angeles and the Heineken "US Open Player Party" in New York City. Consumers can also experience the limited edition STR Bottle first-hand at upscale, high-end establishments in select markets nationwide.
written on 28.08.2010 um 12:46.
[overview]
SABMiller to build a new brewery in Uganda
10.02.12 - Brewing giant SABMiller plc (SAB) will invest US$80m in a new brewery at its Ugandan subsidiary, Nile Breweries (NBL), doubling the company's design capacity to 3.6m hectolitres by 2013. The development of the new brewery followed a US$29m investment to expand capacity at the existing Jinja site in 2009 and a cumulative US$25.6m investment to develop maltings and effluent treatment plants in 2011, bringing the total capex for the country to over US$130m over the last three years. [more]
SABMiller Announces New Group Chief Brewer
09.02.12 - SABMiller plc announces that Professor Barry Axcell, Group Chief Brewer, will retire from the company at the end of July 2012 after almost 35 years of service with the company. Barry will be succeeded by Professor Katherine Smart as Group Chief Brewer effective 1 June 2012. Katherine is the current SABMiller Professor of Brewing Science and the Head of the School of Biosciences at The University of Nottingham. Katherine, a well-respected academic, has held this post for seven years and founded Brewing Science at the University offering research programs in malting, yeast genomics, fermentation and flavour. Barry Axcell and Katherine also developed the MSc in Brewing Science. [more]
World beer market 2011 growth picks up to 2.7 percent: report
09.02.12 - Growth in the world beer market picked up to reach 2.7 percent in 2011 as growth continued to strengthen driven by emerging markets, and is predicted to grow at 2.5 percent this year, industry research group Plato Logic said on Wednesday. The researcher upgraded its 2011 figure from its 2.5 percent volume growth estimate made back in September 2011 as the recovery in the global beer market gathered pace. [more]
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