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Heineken Goes Worldwide With Longneck Bottles -- Except in U.S.
Heineken is ditching its familiar shortneck bottle across the globe -- everywhere that is, except for the United States. The new bottle, which will debut in Western Europe early next year, has a longer neck that has a slight indentation where the Heineken name is displayed vertically. But Heineken USA is sticking with the shortneck because it wanted to differentiate the import from U.S. domestic beers, which tend to come in longnecks, said spokeswoman Tara Carraro.
Link: http://adage.com/adages/post?article_id=147418
written on 04.12.2010 um 13:32.
[overview]
Molson Coors Introduces New Summer Brews
23.05.12 - With peak summer selling season right around the corner, Molson Coors Brewing Company is showcasing a global lineup of product and packaging innovations designed to deepen consumer connections to core brands like Coors Light, Miller Lite, Molson Canadian and Carling, as well as build its portfolio to meet emerging consumer demands. From Coors Light Iced T to Cold Activated Aluminum Pints and a new Blue Moon beer, the summer selection of cold, refreshing brews is heating up. [more]
Grainexx Market Report 21/2012
23.05.12 - There will be nothing really new on Greece for the next 4 weeks until we know an election result. Various scenarios are being played with at the moment, both by politicians and analysts. Squeezing out the Greeks from the Euro zone is legally not possible, and a voluntary exit could be suicidal. [more]
Ukraine Seeks 4 Million-Ton Barley Agreement With Saudi Arabia
22.05.12 - Ukraine is seeking to reach agreement with Saudi Arabia on supplying as much as 4 million metric tons of barley to the Middle East country, Agriculture Minister Mykola Prysyazhnyuk said. Saudi officials will arrive in Ukraine next month to discuss an accord, Prysyazhnyuk said in a statement e-mailed yesterday. [more]
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