News
Heineken acquires Desperados beer brand
Drinks giant Heineken has taken over the rights to market, sell and distribute Desperados – the tequila flavoured beer brand. Going forward Heineken plan to integrate th Desperados brand within their own portfolio of premium and specialty drinks. Bruce Reinders, brand director-premium Lagers for Heineken in the UK said: “Desperados is a Heineken–owned brand that is currently enjoying success in many European markets and it will make a distinctive and exciting addition to our portfolio of premium packaged lagers.”
Link: http://thedrum.co.uk/news/2012/01/03/heineken-acquires-desperados-beer-brand
written on 04.01.2012 um 18:02.
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