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News
Heineken acquires Desperados beer brand
Drinks giant Heineken has taken over the rights to market, sell and distribute Desperados – the tequila flavoured beer brand. Going forward Heineken plan to integrate th Desperados brand within their own portfolio of premium and specialty drinks. Bruce Reinders, brand director-premium Lagers for Heineken in the UK said: “Desperados is a Heineken–owned brand that is currently enjoying success in many European markets and it will make a distinctive and exciting addition to our portfolio of premium packaged lagers.”
Link: http://thedrum.co.uk/news/2012/01/03/heineken-acquires-desperados-beer-brand
written on 04.01.2012 um 18:02.
[overview]
Molson Coors Introduces New Summer Brews
23.05.12 - With peak summer selling season right around the corner, Molson Coors Brewing Company is showcasing a global lineup of product and packaging innovations designed to deepen consumer connections to core brands like Coors Light, Miller Lite, Molson Canadian and Carling, as well as build its portfolio to meet emerging consumer demands. From Coors Light Iced T to Cold Activated Aluminum Pints and a new Blue Moon beer, the summer selection of cold, refreshing brews is heating up. [more]
Grainexx Market Report 21/2012
23.05.12 - There will be nothing really new on Greece for the next 4 weeks until we know an election result. Various scenarios are being played with at the moment, both by politicians and analysts. Squeezing out the Greeks from the Euro zone is legally not possible, and a voluntary exit could be suicidal. [more]
Ukraine Seeks 4 Million-Ton Barley Agreement With Saudi Arabia
22.05.12 - Ukraine is seeking to reach agreement with Saudi Arabia on supplying as much as 4 million metric tons of barley to the Middle East country, Agriculture Minister Mykola Prysyazhnyuk said. Saudi officials will arrive in Ukraine next month to discuss an accord, Prysyazhnyuk said in a statement e-mailed yesterday. [more]
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