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Heineken - making responsible consumption aspirational
Heineken launched the latest phase in its global approach to encourage the responsible consumption of its brands. The new theme, titled 'Sunrise belongs to moderate drinkers' continues to use Heineken, the world's most international premium beer brand, to deliver and reinforce this important message. This initiative is an integral part of the award winning 'Open Your World' global campaign, which celebrates and encourages aspirational behaviours among adult consumers. Heineken has chosen to launch this programme in the festive season to maximise the relevance, attention and impact of the message. Millions of adult consumers across the globe will be the first to see this responsible consumption initiative via Heineken's YouTube channel, Facebook fan page, Heineken.com as well as broadcast.
Link: http://www.reuters.com/article/2011/12/12/idUS64044+12-Dec-2011+HUG20111212
written on 14.12.2011 um 00:24.
[overview]
Molson Coors Introduces New Summer Brews
23.05.12 - With peak summer selling season right around the corner, Molson Coors Brewing Company is showcasing a global lineup of product and packaging innovations designed to deepen consumer connections to core brands like Coors Light, Miller Lite, Molson Canadian and Carling, as well as build its portfolio to meet emerging consumer demands. From Coors Light Iced T to Cold Activated Aluminum Pints and a new Blue Moon beer, the summer selection of cold, refreshing brews is heating up. [more]
Grainexx Market Report 21/2012
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Ukraine Seeks 4 Million-Ton Barley Agreement With Saudi Arabia
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