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Heineken: beer and cider down in UK

Heineken has reported single digit volume decreases in both its beer and cider volumes in the UK for the first half of 2011. The international brewer reported an overall low single digit decline in beer volume across its brands in the UK and a high single-digit decline in cider volumes following the delisting of Strongbow Black on social responsibility grounds, increased competition and a tough comparable last year with the football World Cup. However, its core premium brand Heineken is performing well with a 15% volume uplift on last year. Earnings Before Interest and Tax grew in the UK market driven by the benefit of cost savings from current and prior year operational efficiencies.

written on 26.08.2011 um 15:38.


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