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European Court Caps Budweiser Name Battle

Europe's high court has capped off a beer trademark case by ruling that Anheuser-Busch cannot trademark "Budweiser" beer in Europe. Anheuser-Busch applied to use the Budweiser trademark in the European Union in 1996. The office in charge of such registrations rejected Anheuser-Busch's application. Europe's second-highest court last year agreed, ruling that the Czech Brewery Budejovicky Budvar, due to its history with the Budweiser mark, should have dibs on use of the name, especially in Germany and Austria.

written on 31.07.2010 um 10:32.


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