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Dutch brewery allowed to continue selling "Bavaria" beer

The European Court of Justice (ECJ) ruled on Wednesday that the Dutch brewery Bavaria NV can continue to use its company name trademark. The Bavarian Brewers Federation had tried to prevent the firm from using the "Bavaria" label under the EU's protected designation of origin (PDO) system, which allows only food or drink producers from the territory in question to use the name. The ECJ in Luxembourg judged that Bavarian beer was only protected by EU rules from 2001, when Bavarian beer was recognized under the PDO system. The Dutch company's 1995 trademark therefore took priority.

written on 24.12.2010 um 13:14.


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