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Coors Lights Launches New Packaging With Cold Indicator

MillerCoors created a new packaging technology designed to visually alert consumers when beer kept in the freezer for cooling has reached the peak of refreshment, the company announced. With the New Coors Light Two-Stage Activation, the mountains on the side of the bottles and cans still turn blue when the beer is cold, but now a new Cold Indicator bar also turns blue. Additionally, a second Super Cold Indicator bar turns blue when the temperature of the beer reaches 'Super Cold' peak refreshment, according to the company.

written on 03.05.2011 um 20:18.


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