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Coors Light expands distribution of Home Draft system

After successful testing in limited markets, Coors Light has announced expanded distribution of its new Coors Light Home Draft system, allowing legal-drinking-age consumers to literally 'tap the Rockies' and enjoy draft beer from their own refrigerator. The Coors Light Home Draft system is CO2 pressurized, providing 16 12-ounce pours of real draft beer. With more than one-third of legal-drinking-age consumers preferring draft beer over bottled or canned beer, this package provides a true draft beer experience, delivering a consistent smooth pour with minimal foam. It fits perfectly inside your fridge and stays fresh for up to 30 days.

written on 06.04.2010 um 18:22.


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