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News
Coors Light’s new campaign starring Jean-Claude Van Damme gets the “thumbs up”
Coors Light UK’s new campaign has won wholehearted praise from consumers for making Jean-Claude Van Damme the new face of the brand. The advert has been a hit among Coors Light’s male target market, but also appeals to women. Coors Light UK has recently launched a new Closer to Cold campaign, featuring Jean Claude Van Damme posing on mountain tops with a bottle of Coors. The brand has opted for a multi-channel campaign, with four new TV adverts which are shared online via YouTube and a dedicated Facebook page. A competition to win festival tickets is also running alongside the Closer to Cold visuals.
written on 29.07.2011 um 13:07.
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Molson Coors Introduces New Summer Brews
23.05.12 - With peak summer selling season right around the corner, Molson Coors Brewing Company is showcasing a global lineup of product and packaging innovations designed to deepen consumer connections to core brands like Coors Light, Miller Lite, Molson Canadian and Carling, as well as build its portfolio to meet emerging consumer demands. From Coors Light Iced T to Cold Activated Aluminum Pints and a new Blue Moon beer, the summer selection of cold, refreshing brews is heating up. [more]
Grainexx Market Report 21/2012
23.05.12 - There will be nothing really new on Greece for the next 4 weeks until we know an election result. Various scenarios are being played with at the moment, both by politicians and analysts. Squeezing out the Greeks from the Euro zone is legally not possible, and a voluntary exit could be suicidal. [more]
Ukraine Seeks 4 Million-Ton Barley Agreement With Saudi Arabia
22.05.12 - Ukraine is seeking to reach agreement with Saudi Arabia on supplying as much as 4 million metric tons of barley to the Middle East country, Agriculture Minister Mykola Prysyazhnyuk said. Saudi officials will arrive in Ukraine next month to discuss an accord, Prysyazhnyuk said in a statement e-mailed yesterday. [more]
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