News
Carlsberg U.K. launches beer in PET in Sainsbury's Local stores
Carlsberg U.K. is to re-package Carlsberg Export in 500mL PET bottles in an exclusive launch for Sainsbury's Local stores. The company has identified untapped potential in chilled beer and is looking to build impulse sales. With technical problems relating to the packaging now having been addressed, Carlsberg is seeking to attract more casual buyers while retaining its premium status.
written on 05.08.2011 um 05:55.
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23.05.12 - With peak summer selling season right around the corner, Molson Coors Brewing Company is showcasing a global lineup of product and packaging innovations designed to deepen consumer connections to core brands like Coors Light, Miller Lite, Molson Canadian and Carling, as well as build its portfolio to meet emerging consumer demands. From Coors Light Iced T to Cold Activated Aluminum Pints and a new Blue Moon beer, the summer selection of cold, refreshing brews is heating up. [more]
23.05.12 - There will be nothing really new on Greece for the next 4 weeks until we know an election result. Various scenarios are being played with at the moment, both by politicians and analysts. Squeezing out the Greeks from the Euro zone is legally not possible, and a voluntary exit could be suicidal. [more]
22.05.12 - Ukraine is seeking to reach agreement with Saudi Arabia on supplying as much as 4 million metric tons of barley to the Middle East country, Agriculture Minister Mykola Prysyazhnyuk said. Saudi officials will arrive in Ukraine next month to discuss an accord, Prysyazhnyuk said in a statement e-mailed yesterday. [more]