News
News
Carlsberg Seeks to Reposition Brand
Danish beer maker Carlsberg A/S is repositioning its brand in a bid to double profits by 2015, the company announced on Tuesday. Carlsberg's green logo is recognized worldwide, but its sales do not match its brand presence, the company's CEO, Joergen Buhl Rasmussen, said in a press statement on Tuesday. The company expects to increase market share by investing heavily in a new visual identity and slogan. This includes roll- out of a new range of packaging for Carlsberg beer in over 140 markets, and adopting the tag-line -- "That calls for a Carlsberg. "
Link: http://english.cri.cn/6826/2011/04/06/45s630465.htm
written on 07.04.2011 um 17:47.
[overview]
Molson Coors Introduces New Summer Brews
23.05.12 - With peak summer selling season right around the corner, Molson Coors Brewing Company is showcasing a global lineup of product and packaging innovations designed to deepen consumer connections to core brands like Coors Light, Miller Lite, Molson Canadian and Carling, as well as build its portfolio to meet emerging consumer demands. From Coors Light Iced T to Cold Activated Aluminum Pints and a new Blue Moon beer, the summer selection of cold, refreshing brews is heating up. [more]
Grainexx Market Report 21/2012
23.05.12 - There will be nothing really new on Greece for the next 4 weeks until we know an election result. Various scenarios are being played with at the moment, both by politicians and analysts. Squeezing out the Greeks from the Euro zone is legally not possible, and a voluntary exit could be suicidal. [more]
Ukraine Seeks 4 Million-Ton Barley Agreement With Saudi Arabia
22.05.12 - Ukraine is seeking to reach agreement with Saudi Arabia on supplying as much as 4 million metric tons of barley to the Middle East country, Agriculture Minister Mykola Prysyazhnyuk said. Saudi officials will arrive in Ukraine next month to discuss an accord, Prysyazhnyuk said in a statement e-mailed yesterday. [more]
We support:
