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Carlsberg Malaysia plans two new premium brands
Carlsberg Brewery Malaysia Bhd, the country’s biggest brewery company, will look to introduce up to two new premium beer brands in the local market within the next year. Although its managing director Soren Ravn declined to reveal the brand names, he said the company was looking to add to its present stable of premium beer brands. Carlsberg expects its results to be boosted this year as the overall domestic demand for beer and stout sees single digit growth after experiencing a decline last year due to the economic downturn, and as the effects of the consolidation of Carlsberg’s Singaporean outfit is factored into its results. Operational synergies and contribution from acquiring subsidiary Carlsberg Singapore last October was felt in the company’s first half results for financial year 2010.
Link: http://biz.thestar.com.my/news/story.asp?file=/2010/10/2/business/7144880&sec=business
written on 03.10.2010 um 12:13.
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