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Carlsberg looking to produce premium brand beers in Malaysia
Carlsberg Brewery Malaysia Bhd is looking to produce at least two premium beer brands locally in the next 6-12 months, its Managing Director Soren Ravn said. Without revealing the brands, he said one of it, is a current premium product, under the company's umbrella. Ravn said producing premium brands locally, can also result in the price of the beer going down, as Carlsberg Malaysia has no additional cost to impose on consumers. He said the company's current brewery in Shah Alam has enough capacity and the technology expertise to produce the beer locally.
Link: http://biz.thestar.com.my/news/story.asp?file=/2011/11/16/business/20111116143058&sec=business
written on 17.11.2011 um 05:48.
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