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Carlsberg launches 'Carlsberg Elephant' in India

Carlsberg India, a unit of Denmark-based Carlsberg Group, today launched its super premium strong beer 'Carlsberg Elephant' in the Indian market. The company has priced the beer brand in the range of Rs 100-125 for a 650 ml bottle, Carlsberg India said in a statement. Speaking about the development Carlsberg India Managing Director Soren Lauridsen said: "We are delighted to introduce Carlsberg Elephant to build upon our strategy of creating a super premium strong beer category in the market."

written on 19.09.2011 um 17:43.


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