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Carlsberg crowned Malaysia’s Most Preferred Beer
Malaysian consumers have chosen once again to place Carlsberg as their most preferred beer brand in the country in two prestigious brand awards. The brand won Gold Award in the Beverage – Alcohol category at the inaugural Putra Brand Awards 2010, a consumer research that measures the most preferred brand in Malaysia. Carlsberg also won the “Reader’s Digest Trusted Brand Gold Award”, an award it has won for 11 years in a row.
“Being honored this year at both the Putra Brand Awards as well as the Reader’s Digest Trusted Brand Award confirms our own research that Carlsberg maintains its market leader position and enjoys strong preference by the Malaysian consumers. The independent studies gave us a way to benchmark and measure ourselves against,” Soren Ravn, Managing Director of Carlsberg Malaysia commented after receiving the Putra Brand Awards at the Mandarin Oriental Kuala Lumpur last night.
Organized in association with the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards is a recognition and brand valuation exercise initiated by the Association of Accredited Advertising Agents Malaysia (4As) to recognize brands that are near and dear to the hearts of Malaysians. While MMVB measures best brands by financial valuation, the Putra Brand Awards measures brands by consumer preference utilizing a robust consumer research methodology developed by Pulse Group.
written on 28.03.2010 um 13:56.
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