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Carlsberg Copenhagen: Scandinavian-Style Equality for Female Drinkers
Carlsberg is promoting its new Copenhagen beer as a stylish, international alternative “intended for modern women and men.” But the focus is clearly on young female consumers, who are largely ignored by beer marketing. Despite its wine-like label and female-friendly design, it’s not all about style. Carlsberg says Copenhagen offers a “highly drinkable beer with a balanced taste” for those who don’t like the bitter aftertaste of many beers, and that it is a “real alternative to white wine and champagne.”
Link: http://www.brandchannel.com/home/post/2011/05/23/Carlsberg-Copenhagen-Launch.aspx
written on 25.05.2011 um 06:48.
[overview]
Molson Coors Introduces New Summer Brews
23.05.12 - With peak summer selling season right around the corner, Molson Coors Brewing Company is showcasing a global lineup of product and packaging innovations designed to deepen consumer connections to core brands like Coors Light, Miller Lite, Molson Canadian and Carling, as well as build its portfolio to meet emerging consumer demands. From Coors Light Iced T to Cold Activated Aluminum Pints and a new Blue Moon beer, the summer selection of cold, refreshing brews is heating up. [more]
Grainexx Market Report 21/2012
23.05.12 - There will be nothing really new on Greece for the next 4 weeks until we know an election result. Various scenarios are being played with at the moment, both by politicians and analysts. Squeezing out the Greeks from the Euro zone is legally not possible, and a voluntary exit could be suicidal. [more]
Ukraine Seeks 4 Million-Ton Barley Agreement With Saudi Arabia
22.05.12 - Ukraine is seeking to reach agreement with Saudi Arabia on supplying as much as 4 million metric tons of barley to the Middle East country, Agriculture Minister Mykola Prysyazhnyuk said. Saudi officials will arrive in Ukraine next month to discuss an accord, Prysyazhnyuk said in a statement e-mailed yesterday. [more]
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