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Bud Promotes Global Social Interaction With Online Reality Show

Budweiser is hoping to spark social interaction on a global scale with a new online reality show dubbed "Bud United presents: The Big Time," set to air globally across social platforms such as YouTube and Facebook late this year. Over the next six weeks users are invited to apply for the show via Facebook and Chinese social network Renren, and are required to specify their version of "The Big Time." Filming will take place later this summer, with six to eight individual episodes planned. Meza said that number could be expanded, however, based on the type of reaction the campaign gets from applicants, stating, "If there are some really exciting ideas we may decide to do those, also. Likewise if there are some passions we can make possible relatively easy we will do those too."

written on 21.05.2011 um 18:16.


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