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Bud Light Launches New Ad Campaign Featuring Pitbull
Bud Light, the Anheuser-Busch InBev’s brand has involved the Cuban-American hip hop star Pitbull into its new TV campaign. The campaign targeting the Hispanic audience first of all, but will run not only on Hispanic TV but on major U.S. broadcast networks as well. The campaign, by Bud Light Hispanic agency LatinWorks, will also include print, digital and retail executions, says Ad Age. The new spot, in English and Spanish versions, will feature the Pitbull’s song ‘Bon Bon.’ Viewers will be suggested to use mobile app Shazam, which when held near the ad will direct users to behind-the-scenes footage. The spot plays off the brand’s ‘Here We Go’ tagline in which the beer is positioned as a precursor of good times.
Link: http://popsop.com/49553
written on 27.09.2011 um 18:29.
[overview]
Molson Coors Introduces New Summer Brews
23.05.12 - With peak summer selling season right around the corner, Molson Coors Brewing Company is showcasing a global lineup of product and packaging innovations designed to deepen consumer connections to core brands like Coors Light, Miller Lite, Molson Canadian and Carling, as well as build its portfolio to meet emerging consumer demands. From Coors Light Iced T to Cold Activated Aluminum Pints and a new Blue Moon beer, the summer selection of cold, refreshing brews is heating up. [more]
Grainexx Market Report 21/2012
23.05.12 - There will be nothing really new on Greece for the next 4 weeks until we know an election result. Various scenarios are being played with at the moment, both by politicians and analysts. Squeezing out the Greeks from the Euro zone is legally not possible, and a voluntary exit could be suicidal. [more]
Ukraine Seeks 4 Million-Ton Barley Agreement With Saudi Arabia
22.05.12 - Ukraine is seeking to reach agreement with Saudi Arabia on supplying as much as 4 million metric tons of barley to the Middle East country, Agriculture Minister Mykola Prysyazhnyuk said. Saudi officials will arrive in Ukraine next month to discuss an accord, Prysyazhnyuk said in a statement e-mailed yesterday. [more]
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