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Asahi buys NZ firm for $1.3 billion in pre-mixed drinks

Asahi Group Holdings is acquiring New Zealand beverage group Independent Liquor for $1.3 billion, giving the Japanese brewing giant a ready-to-drink cocktail maker to add to its stash of assets in the Oceania market. In its biggest acquisition, Asahi said on Thursday it will buy all outstanding shares of Flavoured Beverages Group, the parent company of Independent Liquor known for its "Woodstock Bourbon" and "Vodka Cruiser" brands, from private equity firms Unitas and Pacific Equity Partners (PEP).

written on 19.08.2011 um 15:41.


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