News
Anheuser-Busch to roll out Bud Light Platinum soon
Anheuser-Busch is set to officially roll out its new Bud Light Platinum line extension on 30 January 2012 in the US. The new Bud Light Platinum has 6% more alcohol content than the traditional Bud Light, which carries an ABV of 4.2% and has a slightly sweeter taste than the core brand. The new beer extension is the first brand extension under the Bud Light banner since Golden Wheat in 2009. The company described the beer as a 'slightly sweeter' product positioned as 'an upscale light beer option'.
written on 25.01.2012 um 06:29.
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23.05.12 - With peak summer selling season right around the corner, Molson Coors Brewing Company is showcasing a global lineup of product and packaging innovations designed to deepen consumer connections to core brands like Coors Light, Miller Lite, Molson Canadian and Carling, as well as build its portfolio to meet emerging consumer demands. From Coors Light Iced T to Cold Activated Aluminum Pints and a new Blue Moon beer, the summer selection of cold, refreshing brews is heating up. [more]
23.05.12 - There will be nothing really new on Greece for the next 4 weeks until we know an election result. Various scenarios are being played with at the moment, both by politicians and analysts. Squeezing out the Greeks from the Euro zone is legally not possible, and a voluntary exit could be suicidal. [more]
22.05.12 - Ukraine is seeking to reach agreement with Saudi Arabia on supplying as much as 4 million metric tons of barley to the Middle East country, Agriculture Minister Mykola Prysyazhnyuk said. Saudi officials will arrive in Ukraine next month to discuss an accord, Prysyazhnyuk said in a statement e-mailed yesterday. [more]