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Anheuser-Busch plans big launch for Bud Light Golden Wheat

It appears that Anheuser-Busch is planning a large launch for the latest spin-off of Bud Light. Teasers for the new brand will break over Labor Day weekend, A-B president Dave Peacock wrote in a memo to wholesalers and salespeople. A-B has lined up major media properties. The music segment on Jimmy Kimmel Live will be owned by Bud Light Golden Wheat, and Anheuser-Busch will be “exploring other impactful ideas to seed the brand with consumers,” Peacock wrote.

written on 13.08.2009 um 05:02.


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