Beer Malt Specialmalt Caramel Black Brewery Malthouse BEST Organic Kosher Job Roasted Whiskey Malting Barley

News

News

Africa's growing thirst a draw for global brewers

While small compared to most mature markets - and even other developing ones - Africa is still attracting plenty of attention from global brewers seeking to tap into the continent's steadily growing thirst for beer. Breweries and brands are sprouting like mushrooms from Johannesburg to Juba as multinational giants like SABMiller, Diageo and Heineken seek to build out long-standing local presences into larger regional ones using products old and new alike. And with good reason: While hundreds of millions of Africans are still trapped in dire poverty, economic development and political stability have pulled increasing numbers of the rest into higher levels of prosperity and given them the discretionary income that comes with it.

written on 01.07.2010 um 18:25.


[overview]