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AB InBev Extends Bud Soccer World Cup Sponsorship
Anheuser-Busch InBev NV, the world’s biggest brewer, said Budweiser will be the official beer of the soccer World Cup in 2018 and 2022 as the company continues its push to promote the brand globally. Today’s announcement extends a 25-year partnership between the brewer and FIFA, soccer’s governing body, according to the statement. “Budweiser will serve as the official beer of the FIFA World Cup for the ninth and 10th time,” after sponsoring the 2014 event in Brazil. The brewer will also have the right to sponsor local events with brands including Brahma in Brazil and Harbin in China, it said in the statement.
written on 26.10.2011 um 01:25.
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Molson Coors Introduces New Summer Brews
23.05.12 - With peak summer selling season right around the corner, Molson Coors Brewing Company is showcasing a global lineup of product and packaging innovations designed to deepen consumer connections to core brands like Coors Light, Miller Lite, Molson Canadian and Carling, as well as build its portfolio to meet emerging consumer demands. From Coors Light Iced T to Cold Activated Aluminum Pints and a new Blue Moon beer, the summer selection of cold, refreshing brews is heating up. [more]
Grainexx Market Report 21/2012
23.05.12 - There will be nothing really new on Greece for the next 4 weeks until we know an election result. Various scenarios are being played with at the moment, both by politicians and analysts. Squeezing out the Greeks from the Euro zone is legally not possible, and a voluntary exit could be suicidal. [more]
Ukraine Seeks 4 Million-Ton Barley Agreement With Saudi Arabia
22.05.12 - Ukraine is seeking to reach agreement with Saudi Arabia on supplying as much as 4 million metric tons of barley to the Middle East country, Agriculture Minister Mykola Prysyazhnyuk said. Saudi officials will arrive in Ukraine next month to discuss an accord, Prysyazhnyuk said in a statement e-mailed yesterday. [more]
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