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AB Inbev buys parts of a Czech brwer to get offical name rights for "Budweiser"
The long-running bitter battle between US brewing giant Anheuser-Busch (AB) and the Czech Republic’s fourth biggest brewery, Budějovický Budvar, for rights to use the Budweiser name has taken a new turn with the American giant appearing to gain a trump card by buying a Czech brewery also involved in the dispute. The St. Louis-based brewer has brought out part of the small České Budějovice brewery Budějovický měšťanský pivovar (BMP) according to Thursday’s edition of the Czech business daily Hospodářské noviny (HN). The move gives it rights to the Budweiser name that the small brewery has been trying to assert against its bigger Czech and US title rivals.
Link: http://www.ceskapozice.cz/en/business/companies/us-brewer-boosts-budweiser-title-claims-czech-buy
written on 13.01.2012 um 07:15.
[overview]
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Grainexx Market Report 21/2012
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