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7-Eleven to sell private-label beer

7-Eleven might not know a lot about brewing -- it's reportedly leaving that to City Brewing in LaCrosse, Wisconsin -- but it does know beer, given that a huge chunk of industry sales take place at convenience stores. The company confirmed that the new product is a premium beer selling at a budget price but wouldn't provide further details. Unfortunately for chains like 7-Eleven, their prime demographic, the key beer-drinking crowd, has been the segment hit among the hardest by the recession, says Beer Marketer's Insights president Benj Steinman. Think male, age 21 to 27, blue-collar workers, and then think about the decline of industrial jobs.

written on 17.04.2010 um 09:52.


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